Friday, February 22, 2008

Forget Botox. Have a brewski.

My wife is out of work, my profession is in a nosedive, and the industry I cover is limping through a financial quagmire. Yet today I’m a happy camper, albeit of the camping-on-a-barstool variety. A scientist in Japan has developed a beer that purportedly fights wrinkles. Now, through a discovery akin to inventing fire, you can catch a buzz and come away with the forehead of a 20-year-old.

Best of all, the active ingredients are fairly natural, so the beer doesn’t fall into the category of frankenfoods. It’s basically a matter of supercharging the production process with extra hops and polyphenols, the anti-oxidants that develop during fermentation.

The as-yet-unnamed beer is one of a growing number of alcoholic beverages that have been formulated to deliver health benefits along with a warm glow. VeeV, a new spirit made from the Latin fruit acai, promises a hangover-free head because of its anti-oxidant-rich core ingredient and the added minerals and vitamins of prickly pear. You can avoid colds, fend off vampires, aid your digestion and realize other purported health benefits by drinking a garlic-flavored vodka. Or slow the aging process by sipping a pomegranate liqueur, yet another quaff abounding in anti-oxidants. And if you need a pick-me-up, try a Four malt beverage energy drink.

If this continues, pretty soon you’ll be able to go on a three-day bender and come back looking as if you were munching celery sticks at Canyon Ranch.


  1. How funny! What will be next? Cancer fighting cigarettes?!?!? Sign me up!

  2. Don't laugh--there's apparently a brand of cigarettes sold elsewhere in the world that's enriched with vitamin E. So long health club, hello, smoker car.