Wednesday, August 30, 2006

The plot thickens

In yesterday’s posting, I mentioned that the foodservice industry has a mystery on its hands. Someone is anonymously publishing an electronic newsletter that satirizes restaurant-industry news and how it’s presented in the trade’s media, including Nation’s Restaurant News. The Food Chain Monthly Daily, available at, features stories like “Upcoming Multi-Unit Operators Conference to Focus Mostly on Golf and Drinking,” or “Taco Bell Jr. Marketing Executive Accused of Thinking Inside the Bun,” both from today’s edition.

As I noted yesterday, I sent an e-mail to the anonymous parties who had sent us the e-letter, asking who they were. Here was the response I got today:

“To answer your question as to who we are, that mystery will be solved very soon. There is a method to our fun poking which we plan to reveal after the next issue.”

So stay tuned.

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